Diversification Strategy In SEO

Search Engine Optimization (SEO) is the process for directing visitor traffic from search engines to a website. This process is impossible to understand if you do not understand how search engines work. Specifically, prior to learning SEO, we must understand first:

  • How search engines read (to index) website
  • How search engines rank / ranking
  • Why the search engines change their algorithms search
  • How (and when) the search engines change their algorithms
Points 1 and 2 are relatively easy to understand (point 2 is the reason why the SEO industry grow). There are a lot of misinformation, but as long as you have the right sources, your own practice and learn to filter out the unnecessary and you'll have an idea of ​​how search engines rank.

Points 3 and 4 give a lot of difficulties for SEO, especially because:

  • Changes in the ranking algorithms can make a site change, and there is the possibility of losing your website rank high already.
  • Do not know when the search engine algorithm update (at least until you see a clear change or someone in the forum began discussing it) means you as a webmaster will never know when changes to the search engine will be a negative effect.

Uncertainty on the search engines, meaning that if traffic from search engines is the only source of traffic to your website, and your website is the only source of income, then your life will depend on Google.

This is certainly daunting, and this fear that caused 'panic' is frequently (or will) you see in various SEO forums when discussing about search engine updates.

"Do not put all your eggs in one basket", do not rely on income from one source. If the traffic visiting your site comes mostly from search engines, do diversification; increase traffic from forums and other sites, get up a Readership. If your main income from AdSense, diversification in other forms such as affiliate marketing, create your own products, etc..

And if all your income comes from the online world, further diversify the income from the offline world.

The principles of smart money-making remains valid, and beyond the limits of offline / online. Once again:

DO NOT bet all capital (material and imateril) on one website, one type of traffic, and one source or one type of income. Diversify.

The next important thing to note is:

If you understand what you want search engines, then plan ahead and manage your SEO campaign will be easier so that each 'update' can benefit your site's ranking.

Think again - usually on every update of the busy webmaster to find out if their site lose its # 1 ranking or not. What if you could make a profitable system that positions your site, no matter what happens algorithm change in Google or Yahoo.

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